“Highway Producers” is the first song
contest in the universe, which has no glamour, lip-syncs or pop music. The
audience will hear strong people’s hits sung by “rough diamond” singers.
The hosts of the show are three serious actors: Yevgeny Ermakov, Mikhail Negin and Sergey Legostayev. They took their piggy bank and went on tour across Russian vast territory to find the strongest voiced singers-songwriters to make them popular across the whole country and reveal the true Russian soul.
“Highway Producers” visited twelve Russian cities looking for talented singers. Only two participants from each city were honoured to represent their home cities at a grandeur concert in Moscow. Tryouts and concerts took place in Tver, Vladimir, Cherepovets, Ivanovo, Kursk, Nizhny Novgorod, Ryazan, Tambov, Saint Petersburg, Belgorod, Rostov-on-Don and Sochi.